About Me
I create emotional, brand-aligned visual content for hospitality and lifestyle clients who value atmosphere, clarity and story.
Coming from marketing and events, I care about the emotions an image evokes, the atmosphere it carries and the impact it leaves, as much as the aesthetics of a frame.
Atmospheric coverage of launches, privat gatherings, cultural evenings and luxury events — capturing mood, movement and detail with editorial precision.
Short cinematic reels and designed for digital platforms: immersive, brand-aligned, story-led.
From initial idea to final frame: concept design, visual direction, shot lists and narrative structure for campaigns and social series.
GENRES: Lifestyle, Hospitality, jewellery, Influencer Collaborations
I began my career in project management, luxury events, PR and digital marketing, which means I understand briefs, deadlines and the quiet expectations that rarely get written down. I have often written the brief myself.
For years, I organised and supported shoots, working closely with creative teams, agencies and brands. Somewhere along the way, I realised I was just as interested in what was happening behind the camera as in the planning around it.
After relocating to the UK, I completed the CIM Diploma in Professional Marketing and attained Chartered Marketer status, while continuing to consult across hospitality and lifestyle sectors. Strategy still matters to me. Structure still matters. But working behind the camera gradually became more than support work. It became my profession.
Over time, I refined my technical practice, worked across different camera systems and took on an increasing number of commercial commissions. The shift felt natural.
Today, I shoot events and genuinely enjoy every aspect of the work: the people, the emotion, the atmosphere of a place, the agility required in changing conditions and the craft of editing afterwards.
Visual storytelling for brands brings together all sides of my experience. I understand what brands need and expect, and what makes content feel considered while still delivering emotion.